Minister of Arts, Culture, Tourism, and Creative Economy, Hannatu Musawa, on Monday, revealed that the Federal Government is working on creating a Diaspora City aimed at encouraging Nigerians abroad to invest and reconnect with their heritage.
Speaking in Abuja during the announcement of the Motherland 2025 initiative, Musawa emphasized that the ministry’s vision extends beyond just reimagining tourism.
It is also focused on creating platforms that foster economic growth, cultural exchange, and community development.
“Our vision extends beyond attracting global visitors; it is about ensuring that the creative and tourism sectors serve as critical tools to improve the lives of the Nigerian people,” she shared.
She further explained that Motherland 2025 is much more than a festival, describing it as a strategic move to solidify Nigeria’s position as the heart of global Black and African culture, commerce, and community.
“This year, we open our doors to the global diaspora, inviting them to immerse themselves in our rich traditions, explore investment opportunities, and witness the remarkable transformation unfolding across our nation,” she continued.
The initiative promises to be a fully immersive experience that will spotlight Nigeria’s vibrancy, creativity, and economic potential.
With state pavilions, exhibitions, and cultural displays, the festival will highlight the best of Nigeria, showcasing innovation, the business environment, and the diverse cultural heritage of all 36 states and the FCT.
The Motherland Ambassador Awards will honour distinguished members of the diaspora for their significant contributions.
Musawa pointed out that Motherland 2025 is not just a fleeting event but a catalyst for lasting engagement, forging enduring connections between the diaspora and their homeland, investors and opportunities, as well as global travelers and Nigeria’s dynamic offerings.
A major aspect of this long-term initiative is the development of Diaspora City, envisioned as a vibrant tourism hub where members of the diaspora can invest, reconnect, and establish long-term ties.
Chidinma Nwakwo, Managing Director of Discover Motherland Africa, also spoke at the event, calling the unveiling of the initiative the start of a transformative journey that will not only strengthen the bond between Nigerians abroad and their roots but also open new investment opportunities and foster cultural pride.
